to find unusual answers to
Through strategic thinking we build brands, spaces, objects, digital ecologies...
Research the Problem
Ask the right questions. The more clearly we can state a problem and our goals, the more likely we are to achieve a solution that responds to the problem.
Brand and Market Research
Gathers the raw material that forms the basis for our development of the brand strategy. We examine competitors, peers, markets and trends to identify the parameters that will guide the conception and development of a brand philosophy.
Graphic Identity and Strategy
Establishes the qualitative goals within the brand strategy for the implementation of identity and graphics.
User Experience Strategy
Builds a strategy that addresses every part of the physical experience of a brand. The things that can be seen and touched are examined within social, cultural and business contexts. Top-level goals are established to guide design direction towards a unique and cohesive experience.
Consumer Touch Point and Digital Ecosystem
Utilize the User Experience Strategy to create an understanding of how technology can be used to define and augment the experience of the brand.
Evolve the Ideas
Question everything. The best information is only as useful as its relationship to the problem at hand. The right solution might be the first idea or the last, but it must always prove to be the smartest.
Market Position and Strategy
Takes the preceding research to the next level by creating a comprehensive strategy that serves as a touch point for business and design goals.
Undertakes the design and development of specifically identified graphic elements to be utilized by the brand.
Begins the process of developing products, interfaces and spaces that will define the user experience into tangible models that embody the elements and expression of the brand.
Develops the elements identified in the Digital Ecosystem Strategy and gives them technological and elemental form by developing the platforms, look and interactions that will best articulate the goals of the brand.
Implement the Solution
The smartest solution demands comprehensive leadership and a relationship with the best people during production to preserve value and ensure success.
Addresses the technical documentation or implementation of all the elements that have been defined in the Think and Innovate phases.
Provides comprehensive client support throughout the selection and vetting of outside vendors in support of the final creation of all the elements that have been defined in the Think and Innovate phases.
Provides client representation to and production oversight of various vendors responsible for producing all of the elements of the brand.
Provides support and continuity of the vision as the brand grows. Expansion of the experience, products and services can be critical to the health of the brand and should be done with an openness to new ideas, yet rooted in a clear understanding of the core philosophy that gave birth to the brand.
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